Advances in technology have the potential to solve some of our planet’s biggest challenges—and IEEE and its members are dedicated to turning that potential into reality. The first step in doing this is to increase awareness of our mission in the technology community and in the world at large.
It’s not easy to make a splash at the massive Consumer Electronics Show in Las Vegas; but IEEE turned a lot of heads at CES 2015 with its mind-control drag-racing competition, which invited attendees to strap on a neurological headset and use their brainwaves to power mini-racecars down a track at the IEEE booth.
The display further established IEEE as a go-to source for consumer electronics media and created buzz around all of the great contributions of IEEE members. The competition, which demonstrated the capabilities of mind-control technologies, boosted booth traffic, media coverage, and awareness of IEEE, demonstrating all of the exciting work IEEE and its members are doing as they think forward.
IEEE Women in Engineering (WIE) is dedicated to encouraging the promotion of women engineers and scientists, and inspires girls around the world to follow their academic interests to a career in engineering. Key to this effort are many local IEEE WIE events conducted annually and the premier event, the IEEE WIE International Leadership Conference.
The mission of the IEEE WIE International Leadership Conference is to inspire, engage, and advance women in engineering, and provide leading-edge professional development for midlevel and senior women. The 2015 conference took place in April in San Jose, Calif. Its focus was “Lead Beyond – Accelerating Innovative Women Who Change the World” and speakers included Lisa Su, chief executive officer of AMD, Rebecca Jacoby, chief information officer of Cisco, Yanbing Li, vice president of VMware, and Brian Krzanich, chief executive officer of Intel. Overall, the conference attracted over 700 attendees from 41 different countries, and doubled in participation from 2014.
Over the past several years, IEEE has attracted increased attention from top-tier media outlets around the world. In 2015, IEEE appeared in over 1,000 news articles, easily surpassing its goal of 600. Top-tier media coverage grew 60% over 2014, with IEEE experts featured in The New York Times, Yahoo Tech, CBS News, O’Globo, and the Guardian, among others. Social media communities continued to flourish as well, with engagement in IEEE communities trending above industry averages.
IEEE intensified volunteer training efforts in 2015 by aiming to provide training solutions that support all levels of volunteer interest and engagement and to present volunteers with the support they need to succeed. To that end, IEEE committed to developing a long-term roadmap for volunteer training and recognizing volunteer audiences and their specific needs. Additionally, IEEE developed workshops to increase awareness of volunteering opportunities in countries where participation is maturing. After very positive experiences in 2014 in China and Brazil, 2015 workshops were held in New Delhi and Mumbai, India, Warsaw, Poland, and Hamburg, Germany.